
ROX is a young Chinese maker of large luxury SUVs, and its approach is unusual: the wheels are always driven electrically, while a petrol engine sits on board purely to generate power when the battery runs down.
Spend the test drive in the second row as well as the front; that is where the argument for this car is made.
How much does a new ROX cost in Saudi Arabia?
SAR 272,000 for the 2026 car, in a single fully equipped specification. There is no cheaper way into the brand and no more expensive one, which is rare at this level — you are deciding whether the vehicle is worth the money, not which version of it to have.
Which ROX models are sold in Saudi Arabia?
One. The ROX 1 is a 5,295 mm six-seat SUV with all-wheel drive, 740 Nm of torque and a 1.5 L turbocharged generator on board. Everything the model offers — the seats, the screens, the driver-assistance hardware — comes as standard rather than as an options list.
ROX or an established luxury SUV?
ROX gives you far more space and equipment for the outlay, and a drivetrain that feels electric without ever asking you to plan around a charger. A long-established rival gives you workshops across the country, decades of chassis development, and a resale figure a buyer will quote before you have finished the sentence.
What does a ROX cost to run in Saudi Arabia?
Plugging in at home makes short journeys nearly free, and skipping it entirely changes nothing about the car's usability — the generator handles the rest on petrol. That engine still needs its scheduled oil services, so this is not electric-car-cheap maintenance. The brand's appointed distributor handles sales, servicing and warranty work.
Is it too early to buy a ROX?
The drivetrain is not exotic and the vehicle is well made, so the risk is commercial rather than mechanical: a new luxury badge with few cars on the road gives back more of its price than a known one. Buy it because the space and the equipment justify the money now, and treat anything beyond that as upside.
1
SAR 272,000