
INEOS Automotive is a British off-road specialist that launched its debut model, the Grenadier, as a deliberate spiritual successor to the utilitarian 4x4s that defined the original Land Rover Defender. Currently offering one model in Saudi Arabia — the Grenadier — priced from SAR 403,550, it targets serious off-road and overland buyers rather than the broader lifestyle SUV market.
In Saudi Arabia, INEOS vehicles are represented through Mohamed Yousuf Naghi Motors, which handles sales and aftersales across major cities including Riyadh, Jeddah, and Dammam. The brand arrived in the Kingdom in 2023, establishing itself as one of the most specialised and purposeful new entrants in the market.
INEOS's KSA lineup currently centres on the Grenadier, priced at SAR 403,550. The Fieldmaster Edition (4X4) — the variant currently listed in Saudi Arabia — is a comprehensively equipped specification built around the Grenadier's core strengths: a BMW-sourced 3.0-litre powertrain, ladder-frame construction, permanent four-wheel drive, and three locking differentials. It is built for buyers who prioritise desert, wadi, and long-distance overland use over urban comfort. Those cross-shopping the Grenadier in the Kingdom typically also consider the Toyota Land Cruiser 70 Series, the Mercedes-Benz G-Class, and the Nissan Patrol.
Grenadier
SAR 403,550